Web Design Overview For You And Your Business


When getting your business online the design of your website is extremely important. This can be the difference between you being successful on the internet and you failing on the internet. Many people choose to get a professional in to design their website and it is probably the best thing that you can do.


Web Design covers many areas all of which require a very skilled individual or a highly skilled team to do this correctly. It is about making sure your website looks good and making sure it is easy to use. This may sound simple but it is definitely not,

it requires detailed coding through HTML (Hypertext Mark-up Language) and CSS (Cascading Style sheets) both which take a lot of time to complete properly. It is worth planning your website before you make any changes at all.


By designing your website correctly you can make sure visitors stay on your website. It is estimated that a person will decide within 7 seconds whether or not they will stay on the site or not and this means that the first impression that you give off is extremely important.

You’ve got to think about what you can do to make your website different to all of your competitor’s websites. If you have paid somebody else to make your website they will sort this out for you but if you have any ideas it would be worth passing these over so that they bring your ideas to life. As well as making sure that your customers like your website it is important that you like it as well.

With a better design you attract more customers through your website and this can help you grow. The number of people on the internet means that your growth is basically unlimited so having a well-designed website will make or break you.


A well designed website can make you seem professional which is important. Think about it, when you have been browsing the internet and you have come across a website that looks cheap were you impressed and tempted to use their services?

The answer to that is probably no because a well-designed website that looks professional creates the impression that the business operates in a professional fashion which many customers take very seriously.

Once you have got a website that is well designed you can leave it like that for years to come so it is a one off cost that will benefit you for years. With the website looking brilliant people are more likely to spend money on your website which means there is a high return on your investment and that is very important no matter what you invest in.

In addition to this a well-designed website is likely to feature on other websites as some people will talk about it on forums and other businesses that compliments yours may want to refer their own customers to you.


You may not have thought of this but if your website is well-designed it can appear higher up in a search engines results. The reason for this is that search engines like Google send bots to look at websites and they take into consideration how easy the website is to use and they also look at the content you have and this can affect your rankings.

This makes wed design a win win situation as by attracting more visitors through a well-designed website you can also appears higher up in a search engines natural results which is free.


Web design has to be done correctly before you but your business on the internet a bad website could possibly create a bad reputation for your company which the creates a domino effect as people become unimpressed with what you have to offer.

Why Should Load Tests Be Run on Production Website?

There are three, overwhelming, reasons why load tests should be run against a production site, rather than a clone of the site:

o The validity of the results

o Cost in terms of time and money

o The fire-drill value

1. The validity of the Results

Most Web sites are implemented using a wide variety of software, hardware, and services. The software typically includes operating systems, application servers, databases, etc., the hardware includes firewalls, routers, load balancers, servers, etc., and the services may include content distribution networks, ad servers, credit card verification systems, etc. These components come from different vendors, and each component has a unique performance and scalability profile. To make matters even more complicated, Rich Internet Applications using Web 2.0 technologies such as AJAX  and  Silverlight introduce the client-side processes, which may also be connected to partner applications. So, unless the system under test is extremely simple, creating a clone of the production system with the same performance and scalability characteristics as the original is very difficult. Since a difference in any of these components can dramatically change the scalability of the entire system, the results of any load test applied to the clone system cannot be applied to the production system with any degree of confidence.

2. The cost in Terms of Time and Money

Even if the production system can be cloned, the costs associated with recreating such a system with the accuracy required to make the load test results on the clone be applicable to the production system will be significant. Since in order to be valid, a complete Website load test must include all components (hosting company, firewall, router, load balancer, etc.) you would have to purchase, install, and configure each and every component. Some people may be tempted to clone a subset of their system; instead of cloning the load balancer and four servers, for example, they decide to load test just one server and then multiply the scalability result by four to arrive at the scalability of their entire system. This would be a valid test for the scalability of one server, but not of the Website as a whole. This load test would not identify any problems with the load balancer, for example, and would not confirm that the hosting company network could handle four times the load used in this smaller scale test. Over years of commercial testing, we have seen numerous load balancer problems (mostly due to misconfiguration) and numerous surprises when the bandwidth requirements at a hosting company were stressed. The additional complexity of Web 2.0’s asynchronous applications can create zero, one or many server requests. The addition of client-side testing components to emulate user behavior is prohibitively expensive in a laboratory environment.

Three Reasons to Load Test Your Production Web Site:

The Fire-Drill Value of a Production Site Load Test

One of the major reasons why some companies don’t want to run a load test on their production site is that they are not looking forward to performing activities such as the database back-ups and restores that a production site load test requires. We believe that such drills are a positive side-benefit of load testing. We have all heard stories of Web sites crashing under heavy load and taking many hours, or even days, to bring their system back. Practicing system back-ups and recovery following a major load is an extremely important component of Web site preparedness. A load test on your production site will not only show you how well your system can handle a large load, but how well and how quickly your system and crew can recover from a site crash due to overload. If there are problems with post-crash recovery, the right time to discover and fix them is during a test, not while your site is experiencing real traffic peaks.

Minimizing the Impact of Production Site Load Tests

Even though there are clear benefits to performing a load test on a production site, it’s clear that such a test will have an impact on the site, its managers, and its users. To minimize this impact we recommend the following strategy:

o Conduct the load tests during the slowest hours of the slowest day of the week.

o Redirect users to a “Temporarily Out of Service” page.

o Increase load volumes gradually to avoid complete system crashes.

1. Test During Off-Hours of Off-Days

The simplest and most obvious way to minimize the impact of a load test on a production site is to conduct the test during the days and hours of the week when the traffic is lightest. Almost all Web sites have very clear volume patterns with peak and lows that can be easily identified by analyzing server log files. Such an analysis might reveal, for example, that the hours between 2AM and 5AM on Saturday nights represent less than 0.2% of your total weekly volume and a load test conducted at that time will not impact 99.8% of your weekly traffic. The 0.2% of sessions that might be affected is a small price to pay for the performance and scalability information and improvements that a good load test can give you.

2. Redirect Users to a “Temporarily Out Of Service” Page

Even if you schedule the load test during off hours, you might not want to any users to experience your Web site during a load test. One of the things we recommend is to redirect users to a Web page which explains that, in order to serve them better in the future, the Web site might be temporarily slow or unavailable because it’s undergoing maintenance and testing. Then thank them for their interest and understanding and invite them to come back in a few hours.

3. Increase Load Volumes Gradually to Avoid Complete System Crashes.

Another technique to minimize the impact of load testing on your regular users is to increase load volumes gradually and stop the test when the Web site’s response time exceeds a threshold that you consider unacceptable. Then look at the load test results, identify the bottlenecks, fix them, and test again. In other words, instead of pushing the Web site to the breaking point in one single load test, gently push it to a load level when it begins to show performance deterioration. With several load test and performance improvements iterations, you will be able to gradually increase the scalability of your Web site while maintaining the Web site’s availability and keeping the response time within acceptable parameters. This way the few users you will be affecting may have a slightly slower than usual experience but will be able to conduct their business.

The Bottom Line

Even though conducting a load test on a production site might cause some disruption, the benefits of such a test greatly outweigh its disadvantages. Furthermore, if the test is planned and timed properly, the disruption to your team and your Website visitors can be reduced to an almost negligible level.

On the other hand, an untested production site that crashes when subjected to real load by the actual user will fail, by definition, during a period of peak traffic when its failure will cause significant disruption to the greatest number of users.

In our opinion, the choice is clear. Unless you can create a perfect clone of your production environment, you’ll sleep much better at night if you do a thorough load test in the production environment itself.

A Quick Look at Ruby on Rails Technology


Creating web applications is not always easy. Most of the time, it takes several weeks and even months before an app can be developed. However, through Ruby on Rails Technology, the barriers of programming have been significantly lowered. The man behind RoR technology is David Heinemeier Hanssonand. From the smallest to the biggest companies, this technology is being used since 2003.

The Ruby on Rails Framework is open-source and it is specially optimized for programmers around the globe. In fact, some of the famous apps like Github, 500px, Shopify, and Twitter have been developed through the Rails framework!

Ruby is actually an OOP or object-oriented programming language and it is similar to the Perland Python. It is different from other web development frameworks because it is user-friendly and offers amazing speed. The regular development cycle is time consuming, but with Rails, you can skip this inconvenience and apply changes immediately. In fact, Java experts like David Geary claimed that this technology can be very beneficial in blog posting since it is so much faster in comparison to other Java-based frameworks.

The Ruby on Rails Technology is made up of various components, including:

· Prototype

· Action web services

· Action mailer

· Action pack

· Active record

The Rails framework will run on CGI-supporting web servers. RoR also supports SQLite, PostgreSQL, MySQL, Oracle, SQL Server, and DB2. When you use this technology, you no longer have to worry about additional support from other frameworks because RoR is actually a model-view-controller (MVC) framework. By visiting the official website of RoR, you can learn more about the availability of distributions.

Why Use RoR technology over other similar frameworks? The reasons are found below.

The impressive language of Ruby is hard to ignore. It is a combination of static strongly-typed languages, dynamic languages’ best features, and object-oriented paradigm. Instead of writing many codes, you can focus more on ‘getting it done’. Data models are defined with codes. Once you’ve created the data model, you will only need to use scripts to make the changes.

It was also mentioned above that the Ruby on Rails Technology is open source, so you can be sure that you will have access to helpful and thriving community. You may have second thoughts about the RoR framework, but even if you cannot find a lot of traditional books at local bookstores, you will find extensive resources online like videos that teach programmers on how to use the said technology.

When was the last time you’ve searched online? You can now find lots of ads on Rails. In fact, many people are now managing Rail shops around the globe, and they are able to enjoy reasonable profits. When it comes to rapid apps development, you can count on the Rails framework to work for you! Even if you are using systems that are less flexible, you will be able to produce appealing websites because you’ll have direct access to CSS, JavaScript, and HTML.

Thanks to large scale community support of Ruby on Rails Technology, one will be able to get the most out of this open source technology.

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